Idea Sex and How it Climaxes with Amazing New Ideas

Today’s blog post is about idea generation using idea sex, and we will get to it in a minute.

But first, I need to tell you a love story.

Once Upon a Time…Not long ago…

There were two condiments who were destined to be together.

I am talking about Ketchup and Mayo.

And, just so we are clear, Mayo is the male and Ketchup is the female.

The logistics of why Mayo is male and why Ketchup is female is complicated and unimportant to the story, so I will not get into the details.  Just realize that it makes sense.  Anyhoo…

They started out as friends…

As they were both seeing other people when they met.

Mayo was seeing a mousy little blonde named Mustard, while Ketchup was seeing an alpha male named Relish.

Sadly, Mustard just couldn’t cut the…mustard and Mayo broke up with her saying: ‘it’s not you, it’s me, I think we would be better as friends’.

Speaking of green, even though they had an open relationship, Relish was getting green with envy at the attention Ketchup was getting from the Oscar Mayer wiener.

I know, I know…you cannot make this stuff up!

Even though Ketchup insisted it was purely physical, Relish suspected Ketchup was getting emotionally attached to the Oscar Mayer wiener and he dumped her before his feelings got hurt any more.

Then ‘It’ Happened…They Were Both on ‘the Rebound’…

It was the 4^th of July and Mayo got invited to the annual Heinz 4^th of July BBQ. Being newly single, he needed a +1, so he invited Ketchup, who as we just learned, had just gotten out of a long-term relationship herself.

After the fireworks, Mayo dropped Ketchup off at home, and she asked him to come inside.

One thing led to another, and they ended up making some fireworks of their own.

This is where the real drama starts.  Ketchup was so smitten with Mayo that she told him she was on the pill, even though she wasn’t.  Being that he was in a bit of a dry spell, Mayo trusted her and slept with her.

Yup, she trapped him!

It wasn’t long after their little one-night stand, to Mayo’s shock, that the following new condiment was born:

‘That’s a Nice Love Story’, you say…

‘But what does it have to do with idea generation?’

As it turns out, a lot!  Mayo and Ketchup doing ‘the nasty’ has everything to do with idea generation.

You see, combining two separate items or ideas via ‘idea sex’ is a great method for idea generation.  In this case:

Mayo + Ketchup = Mayochup

‘Idea Sex’?

Yes, ‘idea sex’.  Idea sex is a way to help you come up with ideas in various areas of your life by combining two or more different ideas and making them have sex with each other, thus creating a new idea.

If you think about it, most great ideas are combinations of other ideas.

According to Matt Ridley in his Ted Talk ‘When ideas have sex’, ideas “mate” to create new ideas just as humans’ mate to reproduce.  But instead of sharing genetic material to create a new generation of a species, we are sharing or combining ideas from other ideas or ‘an accumulated store’ of human knowledge.

To come up with a new idea, all you need to do is take two or more existing ideas and combine them to come up with a totally new idea or product.

Even Einstein was into idea sex.  He was once quoted as saying: “Combinatory play seems to be the essential feature in productive thought.” – which is basically saying ‘take 2 ideas and have them get it on!’.

Do You Have More Examples of Idea Sex?

Yes, of course, I’m fascinated by idea porn. Let’s take a minute and look at some idea generation examples throughout history which were a result of two ideas fornicating:

Use It or Lose It – How to Use Idea Sex 

So, how can you use idea sex in your life?

There are a bunch of things to consider when using idea sex for idea generation:

  Make a huge list of whatever area you are looking to create something and then start combining things.

  Use your imagination and consider random objects and crazy combinations! Be creative and take it to the extreme! The wildest ideas are sometimes the best ones.

  Look at different industries or for inspiration – don’t get locked into a specific area or industry.

  Get perspectives of different people. People from different backgrounds, cultures, and experiences think differently than you, which is awesome.  Ask questions, have conversations, get thoughts.

  Practice, practice, practice. It’s a numbers game, the more ideas you come up with, the better they will be.

When to Use It:

There are many areas of your life when you use idea sex:

  At work, coming up with new ideas.

  With your kids.

  In your everyday life you always need to come up with ideas for one thing or another.

  If you are an entrepreneur – obviously.

As for Ketchup and Mayo…

You may be wondering how little Mayochup is faring, being the result of an ‘immaculate deception’ and all.

Luckily Mayo and Ketchup are putting their differences aside while co-parenting Mayochup. While they are trying to work things out in their relationship, they are still seeing other people.

Mayo still does the odd ‘nooner’ with Tuna.  And Ketchup still gets it on with the Oscar Meyer wiener from time to time…

With that being said – they are taking things slow and are optimistic about what the future will bring.

As for how Mayochup does in the hyper-competitive world of condiments, only time will tell…

But like anything else born out of ‘idea sex’…nothing ventured, nothing gained!

The End…

Until next time, keep having idea sex and as always…PYMFP!

-Rick

What Do You Think?

  Where have you used idea sex in your life? Can you give some examples?

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